The release date for God of War Ragnarök was announced by Sony Interactive Entertainment on Wednesday. It is set for November 9, 2022.
The announcement was made about 22 hours ago, and in that time it has received 154,000 likes on the official PlayStation Twitter account and over four million views on YouTube.
Perhaps most impressively, the announcement received a million likes on Instagram in less than 17 hours, a feat rarely achieved by the PlayStation Instagram account.
In comparison, the Instagram post announcing the remake of The Last of Us Part I was posted three weeks ago and currently has 317,000 likes.
However, it is far from PlayStation's most popular Instagram image of all time. This honor goes to the PlayStation 5 logo, which was posted in January 2020 and received nearly 5 million likes in 48 hours.
In less than 24 hours, an image of the PS5's DualSense controller received over four million likes on the social media platform.
Over 1+ Million Likes in less than 24 Hours for the God of War Ragnarok Release Date Announcement on Instagram pic.twitter.com/4uUhnGBJbe
— Benji-Sales (@BenjiSales) July 7, 2022
God of War Ragnarök was supposed to be released in 2021, but Santa Monica Studio announced in June that it had been pushed back to 2022 to allow the studio to deliver "a top-quality game while maintaining the safety and wellbeing" of its team.
It had been widely anticipated that Sony would reveal the game's release date last week; however, this did not occur, prompting some of the game's developers to reportedly face online abuse.
As a result, creative director Barlog took to Twitter to plead with the gaming community to begin treating game developers better.
"They're working their tails off to make something for you to enjoy," Barlog explained. "Demonstrate some fucking respect."
Later, after retweeting the announcement that Return to Monkey Island director Ron Gilbert will no longer be posting about the game due to online abuse, Barlog expressed his desire for the community to be more respectful.
In response to a follower who said they were blaming the journalists and insiders who claimed the God of War Ragnarök release date would be revealed in June, Barlog said, "Don't. The solution is not to point fingers or cast blame.
"Perhaps we should just pay it forward and treat the people who make the things we like with human decency and respect." We are not in a battle, nor are we at war. We're just trying to create and have fun together."
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